Under Kroc’s direction, the company grew to become the giant we know today. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world. The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. From Novemthrough December 23, 1999, McDonald’s® marketed the Toy Story 2 Happy Meal® premiums. This partnership appeared like a natural fit for the two companies since they had an overlapping market base. In 1996, McDonald’s® and Disney signed a 10 year, exclusive partnership agreement where McDonald’s® was able to use Disney characters for Happy Meal® premiums and Disney would receive free promotion of upcoming movies through McDonald’s®. Teenie Beanie Babies The Smurfs Disney Favorites Train Stamps Fort Boyard The Many Adventures of Winnie the Pooh Peanuts Snoopy Lego McDonaldland Soccer Team 3000 Furbies Toy Story 2 (November) McWave Party. Happy Meals® have since become progressively more elaborate in the type of food offered (with various healthier options) and the premiums available with the meal. McDonald’s Happy Meal Toys List of Toys 1999 and Older View 2014 Present View 2000 2013 McDonald’s Promotions 1999. The Happy Meal® was released in 1979 as a way to package a meal together in a fun, collectible container that appealed to children. On the reverse, warning information regarding the toys has been printed for consumers. The premium bag has Ronald McDonald and the golden arches logo printed on one side and pertinent toy information printed inside a blue box. Potato Head.” The bags were used to package McDonald’s® toys inside the Happy Meal® box. This clear plastic McDonald’s® premium toy bag was used to distribute toy #2, “Mr.
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